Smart Strategy. Actionable Plans.
At Impact Brands we believe that tactics, supported by great creative are necessary, but to deliver the impact you desire it must be anchored in a comprehensive brand strategy. Impact Brands partners with leaders to define strategy and deliver results. We offer focused services that serve as a catalyst for business & brand growth. Each relationship begins with a comprehensive discovery to ensure the approach is focused on your needs and produces new ideas, effective strategies and scalable solutions.
Contact us to schedule a discovery meeting.
Articulate Your Why
With decades of experience, our team has the capabilities and expertise to evaluate your current brand position and strategy and elevate your approach to deliver results. At IMPACT Brands, we use data and insights to understand the market and then position your brand to win. Our approach to brand strategy will liberate and empower your team and revolutionize your results.
Achieve Your Goals
Each brand requires a diverse mix of strategies and corresponding tactics to achieve desired their results. At IMPACT we get to know your business and your goals - then build an integrated plan of attack. Each strategy works as a partner to the balance ensuring awareness, creation of perceptions, conversion and trial are achieved. We plan the work, work the plan and then review, refine and repeat. Get in touch to learn more about how these services can ensure you achieve maximum return on your marketing investments.
Grow Your Business
You need top line revenue and real world solutions to get it. IMPACT Brands has more than thirty years of experience in evaluating your sales mix, understanding the opportunity and then building a revenue road map to produce improved top line results. Profitable top line results. Any organization can make small incremental changes, but protecting your future by gaining a larger share of market requires insight, planning and superior execution.
For our restaurant clients, we specialize in growth programs like off-premise catering, delivery and gift cards. We evaluate where you are today, recommend how to improve your program and put it into action. We also build programs from the ground up.
Focused on Women in Business
At IMPACT we believe that women offer exceptional insight & provocative ideas and when given an opportunity, they can transform communities. IMPACT Women is a subsidiary of IMPACT Brands that offers female entrepreneurs & business women an opportunity to tap into our knowledge, skills and network. In addition, we offer high-touch coaching that serves as a catalyst for your business, your personal brand or your career trajectory. With a combined 35 years in corporate America, we know our way around the board room and we’re excited to use our talents to prepare you for yours.
IMPACT Women clients receive an adjusted rate structure, intense coaching and are connected to a “closed door” advocacy group to ensure our IMPACT on their world is lasting.
"Success isn't just about what you accomplish in your life;
it's about what you inspire others to do."
OUR LEADERSHIP TEAM
Founder & President
Jennifer Parker founded Impact Brands to make an extraordinary impact on our client brands, as well as Impact team members. As an experienced marketing and sales leader, Jennifer has transformed businesses across multiple industries, from start-ups to publicly traded companies.
Vice President of Marketing
After a stellar decade at Jamba Juice, leading franchise and local marketing, Impact Brands was thrilled to welcome Brooke Boocock to the team in early 2019. As a highly strategic, results-oriented collaborator, she has helped make us what we are today. Clients routinely share how much they trust Brooke's insights and value her contributions to their success.
Senior Sales & Business Strategist
Jessie Parker successfully led Zoes Kitchen sales strategy and regional catering sales team. Her strengths include a deep understanding of Operations and leveraging her keen business sense. Jessie is highly analytical and an excellent project manager. She most often partners with our restaurant clients on major business initiatives.
Start with Why.
Plan the Work. Work the Plan.
At Impact Brands, we understand that change is not always easy. We help companies of all sizes respond to changing industry dynamics and helped them position their brands to win in an increasingly competitive landscape. Our years of experience have taught us that hard work isn’t enough. To build a sustainable, meaningful brand you have to know WHY you do what you do and tell people WHY they should care.
You have to build emotional equity, not just grow sales.
You must continue to challenge your thinking, while rooting it in a clear and focused strategy.
Our team is ready to partner with you to ensure you not only survive, but thrive, now and into the future. Ready to learn more? Schedule a discovery call.
Our business provides professional guidance and meaningful, real world solutions. We’re not a typical “consultancy” ready to tell you what to do without holding ourselves accountable to the results. We’re also not a traditional agency, attempting to “do it all." Because we’re a bit unique, we get quite a few questions which we’ve rounded up here. Have a question that isn’t answered below? Give us a shout!
MY COMPANY IS STRUGGLING IN A CHANGING MARKETPLACE. CAN YOU HELP US BUILD A PLAN OF ATTACK?
We are not just marketers. We are business strategists. Having owned multiple businesses ourselves, as well as been leaders for large public companies we have a depth of experience in building and executing plans to address serious challenges.
HOW DO I KNOW THAT IMPACT BRANDS IS THE RIGHT PARTNER FOR MY NEEDS?
We are not the answer for everyone. We will spend time getting to know each other and identify how Impact can best support you through our Discovery process. Often we see that sound strategy exists and execution is the gap. If we are not the right fit on a project, we are often able to recommend a better partner who can meet the business needs.
CAN YOU WORK WITH REALLY SMALL COMPANIES?
Yes, we work with companies of any size, from those who are concepting their business, to small multi-unit companies, to large publicly traded corporations.
DO YOU OFFER CREATIVE OR OTHER SPECIALIZED SERVICES?
Yes, while we are not a creative agency we have several talented designers on our team. We can also work directly with your creative agency.
We offer social media strategy and management services. Visit our Services page for a full list of what we do.
Contact us to learn how Impact can help you win.
Granite Park Five
5830 Granite Parkway, Suite 100-207
Plano, Texas 75024