Impact Brands was founded in 2017 with a single mission: to have an extraordinary impact on the brands and people we work with.
We are a collective of marketing and branding experts and enjoy working with small and medium sized enterprises.
As a remote team, we are able to recruit the best talent to work from our downtown McKinney, Texas office, or anywhere across the country.
We aim to leave a lasting impact on top and bottom lines, and position brands for long-term success. We approach each of our clients with fresh eyes to develop customized, unique strategies. We are not a cookie-cutter agency.
OUR BRILLIANT TEAM
Founder & President
Inspired to build a business that allowed her to help others find more success in work and life, Jennifer founded Impact Brands in 2017.
As an expert marketer, Jennifer has used her knowledge, leadership, and strategic prowess to transform numerous businesses. Her experience ranges from small companies to multi-million-dollar corporations, including private, franchise, and publicly-traded.
Director of Digital Communications
Kari is a long-standing and treasured Impact Brands team member. As a brilliant brand marketer, she has crafted messaging and identities for client brands of all sizes -from startups to large organizational rebrands.
Kari is also a social media guru and influencer marketing expert. Her diverse skill set enables her to work on all Impact client accounts.
Director of Brand & Culture
Lauren has broad experience across brand strategy, content, product marketing, e-commerce and culture work. She is an empathic leader who values a customer-first approach.
Lauren shines in collaborative client environments where she can convert a vision into a marketing strategy and creative execution that resonates with customers.
Marketing Communications Coordinator
Mandy comes from a higher education and engineering firm background. She has an extensive experience in technical writing. She is a digital communications specialist, crafting social media content and email marketing campaigns.
Marketing Communications Manager
Victoria is a thoughtful copywriter and marketing strategist with over 7 years of experience creating compelling, customer-centric content for regional and national brands including Duluth Trading Company, Culver’s and Trek Bicycle.
Accounting & Office Administrator
Julie's extensive background in training, HR, and accounting made her the perfect fit for Impact. She joined our team over four years ago. When Julie's not working, she enjoys shopping and cooking, but best of all - hanging out with her granddaughter!
IMPACT CORE VALUES
We make business decisions through the lens of our core values.
We invested time and energy early on to define our core values. We manage our business, from team member culture fit to the way we approach our client partnerships, through our core values.