IMPACT BRANDS IN ACTION
CORPORATE COMPANY REBRAND & LAUNCH
Blackfish Investigations hired Impact to cement their position as the premier investigations firm in Texas. Our work included revised brand messaging, renaming their company to Blackfish Intelligence, overhaul of their brand identity, new marketing collateral, executive image, PR, and designing and building a new website. Additionally, we crafted an annual marketing plan, kicking off with the launch of their new identity, to support their revenue goals and grow specific product and service lines.
NON-PROFIT ANNUAL REPORT OVERHAUL
The MDS Foundation is a global non-profit organization supporting patients and their families, as well as healthcare providers, in the fields of MDS and its related diseases for over 25 years. Impact has worked with MDSF on various projects, but most recently we were charged with updating their annual financial report. We researched, designed concepts, developed content and overall upgraded the report to be reflective and representative of the organization and the quality work they do,
FRACTIONAL MARKETING LEADERSHIP
Clients often approach Impact Brands when they are in a bind, and this case was no different. Blink Fitness, a New York City-based value fitness brand hired us after their long-term CMO departed. Blink Fitness was a primarily a company-owned organization, and new to franchising. They needed interim marketing leadership, who understood working with franchisees and local marketing. We were able to jump right in with our expertise to identify gaps in existing programming, prioritize urgent franchisee needs, streamline franchisor communications, and stabilize these important relationships.
SOCIAL MEDIA STRATEGY & MANAGEMENT
Social Media Strategy and Management is one of Impact Brands core competencies. We have launched influencers, managed communities for national brands, grown audiences of core consumers and created consistency of brand imagery and messaging to establish and reinforce brand positioning.